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Tom Morellino chosen as OPRAD Educator

Binghamton, NY – Broome County Executive Debbie Preston joined members of the Broome County Legislature,  Deputy Director of Public Health Sean Britton and others to introduce Tom Morellino as the new Opioid Prescription Reduction by Academic Detailing (OPRAD) project educator.

“Tom is a great choice for this position because he has 29 years of experience in the pharmaceutical industry and with working with the medical professionals in our community,” says Broome County Executive Debbie Preston.  “He has developed a lot of relationships here, and we hope he will use those relationships to help bring about change in prescribing techniques.”

Tom Morellino spent 29 years as an executive sales representative for Eli Lilly, a global pharmaceutical company.

During that time, he was responsible for launching and promoting approximately 25 new products to the medical community throughout Broome County.

He worked with local medical professionals to change their prescribing habits and developed many relationships with members of the medical community that he still keeps today.

His goal is to use some those same techniques to educate them on the dangers of overprescribing opioids.

“I am thankful to be given this opportunity to talk to our local medical professionals, many of which I know personally,” says Tom Morellino.  “I also applaud the County Executive and the Broome Opioid Abuse Council for seeing this need in the community and acting on it to reverse the trend of overprescribing.”

He will be visiting with 98 identified practice sites in the county and will aim to visit each site at least three times.

Tom will report his progress to the Broome Opioid Abuse Council.

He will also attempt to encourage local hospital and healthcare systems at large to implement evidence-based opioid prescribing practices within their organizations.

He was approved by the Broome County Legislature at its March session.

Morellino will be paid $35,000, which comes from a grant that was secured by the Health Department by the Community Foundation of South Central New York.

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04/04/2016 - 1:16pm